We are a boutique management consulting and technology firm that enables mid-market companies to achieve transformational change
We Unlock Value
We are a high-touch, senior-led firm with extensive, hands-on leadership experience in marketing, operations, supply chain and finance, in multiple industries. We leverage our cross-functional expertise to increase revenues, improve margins, manage stakeholders, and achieve greater enterprise value.
Commercial strategy that is agile, authentic, and data- and AI-driven, aligned with stakeholders who are integral to success, and rooted in operational capabilities
Comprehensive and AI-enabled performance improvement to drive cost reduction across operations, facilities and supply chain
Approach
Our disciplined cross-functional approach allows us to diagnose root causes, prioritize improvement actions, and execute solutions more quickly and cost-effectively than other firms
Assess Capabilities
We apply rigorous capability maturity models to rapidly assess people and process, within and across functions
Leverage Data and AI
We integrate and cleanse data sets and leverage AI to enable workflow efficiency and improve performance visibility
Apply Best Practices
We bring best-practice playbooks of tools and techniques to align diverse teams and accelerate time to results
Empower Leaders
We work with your leaders and managers to align and upskill them and enable sustained higher performance
Values
We believe values matter
Clients are Partners
We adopt the interests, concerns and goals of our clients as our own, and commit to their success first
Value not Arbitrage
We are most passionate about helping clients achieve meaningful and lasting performance improvement
Profits and People
We believe it’s not one or the other — it's both, so we treat people with respect and consideration
Social Contribution
We believe business has a societal obligation, so we commit to giving 5% of our annual net profits to charitable organizations with demonstrated social impact
Case Studies
ThroughSpan leaders have driven outsized results for leading US and global companies in multiple industries.
Our Industry Experience
Energy & Clean Tech
Solar, hydro, geothermal, nuclear, fossil
Medical & Industrial Technology
Robotics, precision industrial, photonics, surgical, aviation
Semiconductor
Wafer fabrication and inspection
Consumer Goods
Consumer packaged goods, large retail
Others
About
Eric Sorenson & Charlie WebsterWe founded ThroughSpan because we saw a unique opportunity to bring together our expertise in marketing, operations, and stakeholder strategy to give mid-market companies a powerful competitive advantage.
Close friends at Stanford, we pursued separate career paths but routinely compared notes and experiences. A pattern emerged. Throughout our careers working on transformational projects, when operations, marketing, and stakeholder ecosystem were aligned very good things happened. Yet too often, for too many companies, strategy and execution still happen in silos. We wanted to help change that.
When Eric sold his marketing company and Charlie stepped away from an executive role, we realized our opportunity and formed ThroughSpan.
Through
The word through speaks to the importance of solutions that cut through and integrate the functions of an organization.
Span
Span speaks to the vital links between an organization and its most important stakeholders such as customers, investors, government regulators, employees, communities, and other ecosystem members.
Leadership
Eric Sorenson
Founding Partner
EricS@ThroughSpan.com
Eric Sorenson founded, built and led Strategies 360 into one of the most influential marketing and public affairs firms in the Western U.S., with 22 offices across 12 western states and DC, and 20%+ CAGR over 15 years. Prior to that he built Chicago-based Marketing 360 into a global market strategy firm. He was a marketing professor at the Kellogg Business School at Northwestern University for eight years and led the Center for Retail Management at Kellogg, pioneering early applications of machine learning to marketing. Eric has an MBA from Northwestern and BA in economics from Stanford.
Charlie Webster
Founding Partner
CharlieW@ThroughSpan.com
Charlie Webster has a 30-year career in finance, operations, supply chain and executive management in the med-tech, semiconductor and energy industries. Most recently Charlie was EVP at Novanta, a $1B revenue global med-tech firm where he established and led the Novanta Growth System, managed global supply chain, and oversaw China operations. Charlie has been CFO of public and private companies. He also co-founded an energy consulting firm that was subsequently sold to private investors. Charlie has an MPA from Harvard and BA from Stanford.
ThroughSpan is actively building a network of senior professionals in the US and internationally to support our customers
